Bondage and other Licences to Kill

At the Antonio Diamond Boutique, we are huge fans of all things James Bond.  No matter whether you are aged 12 years or 82 years, the universal appeal of Ian Fleming’s 007 has undoubtedly stood the test of time.

The idea for the Bond novels developed during Fleming’s time as a Naval Intelligence officer during the Second World War, where he was tasked with planning Operation Goldeneye and with the structure and implementation of two covert intelligence units.  It was here that much of the background, detail and depth of the James Bond novels was conceived, culminating in the hugely successful release of Fleming’s first Bond novel, Casino Royale, in 1952.

The last film with Daniel Craig as James Bond
The last film with Daniel Craig as James Bond

The rest, as they say, is history, and the Bond franchise has since grown from strength to strength, epitomizing the classic spy story, complete with gadgets, fast cars, beautiful women, exotic locations, despicable villains and let us not forget… highly collectible timepieces!

The Omega watch company has been involved with the Bond franchise since 2002, and several special editions of their prestigious Seamaster collection have featured in each and every one of the last seven films, from Goldeneye (1995) with Pierce Brosnan right the way to Skyfall (2012) with Daniel Craig.

Daniel Craig side by side with the new Aston Martin DB10
Daniel Craig side by side with the new Aston Martin DB10


The latest film is no exception, and in his final portrayal of the James Bond character, Daniel Craig is set to appear in the 24th instalment of the Bond franchise, 007:Spectre, to be released later this year.

True to form, the launch of Spectre will see Omega produce a spectacular version of the Seamaster Aqua Terra in a limited edition of 15,007 pieces (15,007 = antimagnetic resistance up to 15,000 gauss + special licence-to-kill agent 007).

The new James Bond 150m Aqua Terra 15,007 Gauss
The new James Bond 150m Aqua Terra 15,007 Gauss limited edition Seamaster by Omega.


Orbis non sufficit - The World is Not Enough!
Orbis non sufficit – The World is Not Enough!

This is a very subtle variant of the classic 15000 gauss Master Coaxial Aqua Terra shown below, and the Bond watch is similarly presented in a 41.5mm case.  The main difference is the reworking of the deep blue dial colour and the yellow second hand, both of which include a reference to the Bond family’s Coat-of-Arms, orbis non sufficit or “the world is not enough.”

Bond aficionados will recognize the family crest as comprising a white shield, dark chevron and three yellow circles.  Add to this the now familiar 007 logo above the six-o’clock marker and the Bond package is complete – or in Bond-parlance shaken, but not stirred!

Both Omega and Rolex have recently gone to great lengths to highlight the importance of using anti-magnetic components for their respective complications, particularly given that the large proportion of mechanical watches that require costly servicing do so because their internal components have become magnetized over time.

Classic Omega Seamaster Aqua Terra 15,000 Gauss
Classic Omega Seamaster Aqua Terra 15,000 Gauss

By using silicium components in its Master Coaxial movement, Omega can now boast a watch that is resistant to 15,000 gauss, making it virtually anti-magnetic in every respect, and markedly superior to Rolex’s milgauss, which is only resistant to 1,000 gauss.

Unique to the calibre 8507 movement found inside 007 watch is the rotor design, which has been specifically machined to resemble the barrel of a gun.  In every other respect, the 8507 movement is identical to the standard 8508 movement found in the generic Master Co-Axial collection. The 007 watch sports an exhibition back which, together the front of the watch, is protected by a scratch-resistant sapphire glass.  Last but not least, a classic half-polished, half-brushed stainless steel bracelet secures the watch on wrist in true Omega fashion.

Available around April 2015 from our webshop
Soon to be one of the most coveted of Bond editions by Omega.


Don’t miss out on this highly collectible edition, available tax-free from our webshop hopefully sometime in April of this year.

Happy shopping!

Suresh Mahtani, The Antonio Diamond Boutique, Gibraltar

The First Blog

Welcome to our shiny new website and to the first ever Antonio Diamond Boutique blog. Over the last few months, a lot of thought, energy and flair has gone into designing a functional, inspirational web experience for the discerning watch buyer and well, we think we got it right. And yet the launch of our new site comes at a time of game-changing challenges for the Swiss watch industry.

Firstly the recent news that the Swiss National Bank has ditched the longstanding cap on its exchange rate with the ailing Euro. Let us not kid ourselves – this will only have one effect and that is to raise prices across the board. Watch lovers can expect price hikes of between 7% to 11% in the coming weeks and these will affect all Swiss production, from Swatch to Tissot to TAG Heuer to Rolex to Patek Philippe. Add to this an increasingly less valuable Euro and the price increases in the Eurozone will be felt even more. It is no wonder that nobody was smiling when Swatchgroup CEO Nick Hayek called it a “tsunami” for the Swiss watch industry.

The next challenge for Swiss Haute Horlogerie is the popularization and globalization of the Smart Watch. A lot of hype has been created around the soon-to-be-launched iWatch from Apple Computer and Samsung is already marketing the prodigious Gear 2.0 to critical acclaim. Love them or hate them, the Smart Watch is here to stay and the battle lines are now being drawn in the sand. On the one hand we have super-smart software in a tiny package that effortlessly provides wrist connectivity to your existing household devices, audio and video recording and notifications, not to mention access to your music library, e-mails and an ever-increasing arsenal of downloadable apps. On the other hand, the romance and appeal of a mechanical perpetual calendar, the covetous nature of a hand-wound spherical tourbillion or the horological timelessness of a minute repeater movement. It was Al McGuire who said “When a guy takes off his coat, he’s not going to fight. When a guy takes off his wristwatch, watch out!” Yes, we live in very interesting times.



The third challenge facing the industry is the growing threat from the Chinese watch industry. As the Economist magazine recently stated, “Swiss-made” has become one of the world’s most valuable brands. Is it any wonder then that large Chinese corporations like Haidian Ltd, which distributes the Citizen and Casio brands in China, have arrived on the scene armed with a seemingly endless amount of cash available for Swiss brand acquisition and have made no bones about their intention to create a portfolio of Swiss maisons. Stalwarts like Corum, Eterna and recently Rotary, are already Chinese-owned and the onslaught shows no sign of abating.

Top 10 Watch Brands

There can be no doubt that 2015 promises to be an eventful year for an industry whose humble origins stretch back to the 1700’s but whose future, by all accounts, is brighter than it has ever been before.

Happy shopping!

Suresh Mahtani, The Antonio Diamond Boutique, Gibraltar